To rank on the first page of Google, you need to give Google and your customers what they want. It is usually easy to understand what your customers want—but it can be confusing to please Google.
The simple way to know if you’re not pleasing Google is to look at where you rank in the Google search engine results. Not on the first or second page? Chances are high, Google isn’t impressed with your website.
When this happens, it doesn’t matter if you have the best protein powder or vitamin supplement in the business—your customers won’t find you when they’re searching for products.
And this is exactly why you need to balance the needs of Google and those of your customers.
Give Google what it wants so you rank on the first page of the search results page. Give your customers what they want so when they see your website on page one, they click your link, load up their shopping cart, and click Checkout.
To achieve this, you need to put a priority on search engine optimization (SEO) and learning what Google expects from wellness and nutrition brands.
As a wellness and nutrition brand, Google expects your content and website to meet higher content standards than other industries. Google places your brand and website in the Your Money Your Life (YMYL) category.
This means your content needs to tick all the Google boxes for expertise, authority, trust, confidence, quality, and helpfulness.
Yes, this is a big ask. But with the right understanding of what it means to be a YMYL...
Read Full Story: https://wholefoodsmagazine.com/blog/giving-google-and-your-customers-what-they-want/
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