Unlock and Access Your Most Valuable SEO Data
Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.
Google’s John Mueller answered a question about whether stop words should be used in the URLs.
Mueller answered the question but also discussed the impact of words in URLs and recommended how to approach what words are used in URLs.
Background of Stop Words in Search
Stop Words are common words like “a”, “and”, and “the.”
In the early days of search, those kinds of words used to not be considered important for SEO because they weren’t considered important for search engines.
As I recall, in the early 2000s, stop words were not considered important because search engines of the time didn’t actually understand what a page is about. They worked by identifying what keywords a page was relevant for, with stop words being generally disregarded.
Bill Slawski alluded to this lack of importance of stop words in an article from 2008 (New Google Approach to Indexing and Stopwords)
“Not too long ago, if you entered in Google the phrase (without quotation marks) “a room with a view,” you might have received some warnings that your query contained “Stopwords.”
In that search for “a room with a view,” you might have received results like “a room for a view,” or “room to view,” or other phrases that replaced some stop words with others. That made it less likely to find exactly what...
Read Full Story: https://www.searchenginejournal.com/stop-words-in-url/464774/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
