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Saturday, September 24, 2022

Google Local Pack: What Is It? - Search Engine Journal

Last updated Monday, September 19, 2022 09:51 ET , Source: NewsService

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Google Maps is a tool we easily take for granted.

Looking for a tasty new restaurant? Google Maps pulls up the hottest spots near you.

Need a local plumber? Google Maps will show you the providers with the best customer reviews.

Google Maps provides a massive benefit to users looking for businesses – and to businesses looking to attract customers.

That’s why the Google Map Pack is prime real estate for businesses hoping for more online and local traffic.

What is the “Google Local Pack,” you ask?

In this guide, we’ll tell you all about it, the features that matter most, and how to use it to drive leads to your business.

What Is The Google Map Pack?

The “Google Map Pack” (or the Google Local Map Pack) is a prominent section in the Google local search results that showcases the top-ranking local listings for your location or the search location.

In the Google Map Pack, businesses are listed alongside their geographic location, contact information, hours, and other helpful information.

Users can click on a listing to learn more about the company, call the contact number, or pull up Google Maps navigation to the business’s physical location.

Screenshot from Google, September 2022

How It Works

The Google Map Pack is displayed as a set of three or more Google Maps results...



Read Full Story: https://www.searchenginejournal.com/google-local-pack/463476/

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