Saturday, September 24, 2022

The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz - Search Engine Land

Last updated Monday, September 19, 2022 06:00 ET , Source: NewsService

When it comes to tools, we all have our favorites as SEO professionals. Ahrefs, Moz and Semrush aim to accomplish the same things at a high level, but you’d be hard-pressed to find an SEO professional who doesn’t have strong opinions on each tool’s ability to do so.

Any seasoned SEO practitioner knows opinions alone can get you roughly as far as asking Google’s John Mueller about domain authority (hint: not far).

Our SEO team recently put our opinions to the test and biases to the side to compare the keyword size of Google Search Console (GSC), Ahrefs, Semrush and Moz for the clients we manage.

While you can read more in the Methodology and Caveats and considerations sections below, the nod to this data not being definitive in the title is that it isn’t. The data was only pulled for 51 domains, all of which live in the pharmaceutical space. So, it’s a small, non-representative sample. You’ve been warned.

GSC had over 36% more keywords than the other sources combined

Patrick Stox from Ahrefs published a fantastic study about keywords hidden in Google Search Console. I encourage you to read it, but the gist is while the number varied greatly by site, almost half of the overall clicks were attributed to hidden terms.

Given that Google Search Console hides lower volume keywords, which make up the majority of search queries, this likely means significantly more than half of the keywords are obstructed to the end user.

But here’s the reality. GSC still might be the best we have...

Read Full Story: https://searchengineland.com/keyword-size-gsc-ahrefs-semrush-moz-387980

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