Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients.
The growing importance of online marketing is evident as we’ve witnessed the balance of power shift from traditional marketing to digital. According to eMarketer, U.S. digital marketing spending surpassed traditional spending in 2019 for the first time and is only up from there. It is clear that in today’s digitally connected world if you want your law firm to remain competitive and drum up a steady flow of new clients and high-value cases, you must be marketing online.
Our beginner’s guide to online marketing for lawyers includes the essential strategies and components of a successful online
marketing strategy. It focuses on three things: raising your profile, building credibility in your areas of expertise, and reaching the right people with the right message.
Keep reading to learn how you can get on the right track to reach new clients and grow your law practice. By the end, you’ll also know how to connect the many moving parts of online marketing to your big-picture goal, which is return on investment (ROI).
1. Be Laser-focused on Your Clients
Your past, current, and prospective clients are the lifeblood of your firm. All aspects of your firm’s online marketing strategy need to be built around them. In order to successfully engage clients and prospects with...
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