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Saturday, September 24, 2022

An Introduction to Google's Programmable Search Engine - newsbreaks.infotoday.com

Last updated Tuesday, September 20, 2022 00:08 ET , Source: NewsService



The mighty Google Search: We all dream of controlling—and even taming—it. Actually, we can. Venerable browser filters such as Google Hit Hider block entire domains with a click. uBlock Origin selects and blocks any page element that distracts from the main results. Less-well-known is what used to be called Google Custom Search Engine (CSE), which Google renamed Programmable Search Engine (PSE) in 2020. Each user is able to create their own PSE. They can then feed it a list of public URLs, and its Google-like search will only show results from these and from nothing else. The user can also see Image Search results from the same query, constrained in the same way. The PSE’s relevancy-ranking and speed are the same as with a Google Search.

If you last looked at CSE years ago, you’ll find much has changed—and not just the name. What has not changed is that nonprofits and educational institutions can turn off Google’s text advertisements. However, doing this is no longer a simple matter of flicking a toggle and Google trusting you. Now a nonprofit or university should first register with Google for Nonprofits or Google for Education. Both of these platforms then offer links to custom PSE creation, ad-free.

GETTING STARTED

An important initial concern among readers may be the autocomplete option for queries. PSEs now get Google Search’s full range of autocomplete prompts. (This was not previously the case.) But autocomplete can currently be turned off if it’s unwanted.

How...



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