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Keyword research is an essential component of any ecommerce SEO strategy.
It gives direction regarding what to optimize for and reveals vital information on how to grow your online business.
It also helps you understand the landscape and the search terms customers are using to find your website online – which can be used to uncover new opportunities.
By understanding which keywords Google ranks for, you can get closer to the top of the search engine results pages (SERPs), leading to increased visibility, visits, and conversion rates.
In this guide, we’ll discuss how to perform keyword research for ecommerce.
Keyword Research For Ecommerce 101
Before getting started on ecommerce keyword research, it’s important to understand the various factors that go into choosing the best keywords.
Here are a few important considerations:
Search volume (or average monthly searches) refers to the total number of searches each month for a particular keyword search phrase.
You want to target keywords with high monthly search volumes since that means many users are searching for that given term.
That said, high search volume might also indicate high competition for ranking. If your content is of significant quality and you attract backlinks, you can absolutely target these...
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