There are persistent claims that title tags are a strongly weighted ranking factor. Find out whether these claims are overblown.
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An association between page titles and Google search rankings exists as strongly today as in the early days of SEO.
People of all levels of SEO knowledge agree that optimizing page titles is vital to success in search.
And how could you argue?
Page titles are the most visible component of Google’s search results pages (SERPs); it’s easy to conclude they carry weight as a ranking factor.
But, more optimization is not necessarily better. Optimization can cross the line into manipulation. That’s when you’re writing for search engines before actual people.
Historically, Google devalues ranking factors when the level of manipulation reaches a point where it’s dragging down the quality of search results.
A prime example of this is domain names, which Google once valued so highly that it was difficult to rank without keywords in your URL.
That’s a thing of the past, and now it’s equally possible to rank with an obscure brand name in your URL as it is with a keyword-based domain.
As Google search matures, it’s logical to wonder if page titles may go in a similar direction. Will Google eventually get fed up with the spam and reduce the weight of the...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/title-tags-ranking-factor/
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