Saturday, September 24, 2022

Google's September 2022 core update hit fast but was less significant than previous updates - Search Engine Land

Last updated Wednesday, September 21, 2022 09:15 ET , Source: NewsService

On September 12, Google began rolling out its second broad core algorithm update this year – the September 2022 core update. We are now several days into the update, and Google has decided to roll out another algorithm update before it is complete – the September 2022 product reviews update.

So we felt it was safe to look at the impact of the September 2022 core update at this time, as the September 2022 product reviews update is now rolling out. As a reminder, the September 2022 core update is not officially done rolling out yet.

Data providers on the September 2022 core update

So far, we have data from a few data providers, and the data seems to pretty much agree across them all. Both Semrush and RankRanger show that the September 2022 core update hit fast but was not as impactful as the previous core update, the May 2022 core update which we reported was fast and significant.

Semrush. Semrush data showed that the September 2022 core update hit pretty quickly after the announcement. In terms of its volatility tracker, as shown below (or you can view live at the Semrush Sensor tool). You can see, the sensor noticed a pick up in volatility on the 12 of September, which carried on through the 13th and started to dip down on the 14th.

Mordy Oberstein, Semrush Communication Advisor, told us “this update was far weaker overall than the May update which was weaker than the November update,” overall he said. He showed this chart comparing the updates:

With the September 2022...

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