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Sunday, October 2, 2022

SEO and marketing realities Rajesh Kumar - mid-day.com

Last updated Wednesday, September 21, 2022 03:10 ET , Source: NewsService

SEO Is one of the fundamental realities of modern marketing. It’s critical to understand the difference between old-style SEO and modern SEO in particular. There is literally a world of difference.

When SEO first started, it started as a very simplistic form of search criteria and then degenerated into “keyword spam” full stop Google, and other search engines soon put a stop to that, creating contextual searches and, more recently ”, helpful” search criteria. That’s the broad brush picture. But it’s not the whole story. There’s a lot more to SEO than keywords and spammy information in the meta.

SEO is an area where experience generates savvy. If you have a lot of experience, like Rajesh Kumar’s decades of SEO, you learn what’s a good SEO idea and what’s not.

There’s a series of issues here.

More is not better. A single good key phrase or keyword metered to the specific market will be much more effective. These keywords are sourced by rigorous analysis and a thorough understanding of the market. This type of meta will be much more effective.

Bad meta is bad business. Using old-style keywords and meta is a surefire recipe for total failure in search rankings.

There is no one-size-fits-all SEO for any business. All businesses are different, and all businesses need their own specific SEO. That might sound like a no-brainer, but strangely enough, even the same businesses in the same area all need to emphasize their selling points and highlight their business specialities.

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