Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of search engines.
Optimizing anchor text is essential for your website's rankings on search engine results pages (SERPs). But over-optimization or any other "blackhat" tactic can easily result in a Google Penguin penalty, and you don't want that.
So, how exactly can you optimize your anchors for the best SEO results while adhering to Google's rulebook? How do you ensure your anchor text enhances the user experience?
Here is a quick blueprint to get you started in four steps.
1. Select relevant anchor words
Search engines use anchor text to understand what a destination page is about. For example, if a page receives multiple backlinks with the anchor text "CRM software," it's safe to assume the page talks about CRM software. Google's algorithms would use that (among other factors) to rank the page for the keyword "CRM software."
Similarly, readers rely on anchor texts to know what to expect on the destination page. So, from the example above, when users click on the anchor text "CRM software," they expect the destination page to be about CRM software.
It's therefore essential to choose relevant anchor words based on what the destination page is about. Can you imagine if a user clicked on "CRM software" and ended up on a page talking about weight loss pills? That makes for a...
Read Full Story: https://www.marketingprofs.com/articles/2022/47990/a-complete-guide-to-anchor-text-optimization-in-four-steps
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