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Saturday, October 1, 2022

How Law Firms Use Google My Business Profile - The National Law Review

Last updated Thursday, September 22, 2022 20:04 ET , Source: NewsService

Whether you are wondering if you should create a listing for your business or searching for the most effective ways to boost your local presence, Google My Business is a wise investment of time. Not convinced yet? Consider the following statistics:

  • 97 percent of people learn more about a local company online than through any other source

  • Over 90 percent of the search engine market share belongs to Google

  • According to Google, 46 percent of all searches have local intent

  • 64 percent of consumers have used Google My Business to find contact details for a local business

Listing your law firm on Google is a significant step towards a complete online presence, but it doesn’t stop there. For instance, you should update your Google My Business Profile every month or so. While this profile isn’t a social media profile, it still requires the same amount of cultivation.

The Benefit of Adding Pictures

There are a few more ways you can leverage your profile to your advantage. One of these ways is to use images to help boost your profile. For example, using photos on your Google Business Profile is beneficial not just for aesthetics but also to provide your law firm with an SEO advantage.

According to Google, businesses that use pictures on their Business Profiles see 42 percent more direction requests on Google Maps and 35 percent more clicks through to their websites than those who don’t use them. In fact, after a 2020 experiment, DigitalMaas came to the same conclusions....



Read Full Story: https://www.natlawreview.com/article/how-to-use-images-and-blogs-to-boost-your-google-my-business-profile

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