For a specific Generation, Gen Z, Tik Tok has become the preferred search engine relegating YouTube and google to the back seat.
Instead of reading a 500-word article, to get the same information, this demographic would rather consume information in a short-form video. So what does this mean for the creator and influencer marketing industry? Let’s explore some projections below.
Change in the Way Content Is Created
As a brand, by now you may have realized this essentially means that a segment of your existing customers are changing their viewing habits and as such you will have to align yourself with influencers and content creators that have adapted to this.
Before this, we saw a lot of SEO optimization for Google, however with this new change content creators may need to boost SEO on Tik Tok to make it easier for their content to be found.
Value-based content will take the front seat
We are likely to see a boost in content, where creators are taking more time to think, from the perspective of the consumer, in their content creation efforts.
Asking themselves questions like; “what would make anyone want to see what I am creating?”, “How is this content relevant to person A over person B?” Asking critical questions like this throughout the process would also ensure that the content eventually appeals to the audience it was intended for.
Eventually, we may begin to see more influencers and creators drawing toward value-filled content and seeking after brands that will...
Read Full Story: https://www.myjoyonline.com/priscilla-aseye-febri-tiktok-surpasses-google-as-the-preferred-search-engine-what-does-this-mean-for-the-creator-industry-in-ghana/
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