Do meta robots tags affect search rankings? Google's John Mueller answers this commonly asked SEO question.
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Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results.
This topic is addressed in the latest installment of the Ask Googlebot series on YouTube.
Mueller answers the following question submitted on Twitter:
“If a site does not have a robots meta tag, does this affect the ranking negatively?”
Websites can use meta robots tags to customize the appearance of search snippets, so it’s common to ask if they impact search rankings.
The short answer is no; meta robots tags aren’t ranking signals.
The longer answer is they can influence click-through rate.
Read Mueller’s full answer in the following section.
Google’s John Mueller On Meta Robots Tags
Answering the question regarding meta robots tags and their effect on search rankings, Mueller says:
“We talk about some of these SEO elements so often that it’s easy to assume that they’re required. In this case, no. A meta robots tag is not required for ranking.
The robots meta tag can specify how a specific page should be shown in search, or if it shouldn’t be shown at all. This metatag is only necessary if you want to change the default appearance of...
Read Full Story: https://www.searchenginejournal.com/google-answers-if-meta-robots-tags-affect-search-rankings/465881/
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