TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
According to a notification sent to users, TikTok is expanding the length of descriptions from 300 characters to 2,200 characters.
In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users.
Social media analyst Matt Navarra shares a screenshot of the message he received regarding the change:
Woah…! TikTok has increased video description character limit to 2,200 characters!
This is huge for creators and massive in terms of TikTok’s plans for becoming a search engine pic.twitter.com/kGhnL97uUM
— Matt Navarra (@MattNavarra) September 23, 2022
The message reads:
“You can now type up to 2200 characters in your posts’ descriptions: This allows you to express more details about your creations, describing what your videos show, giving you the opportunity to get closer to your audience, generating more engagement while becoming more searchable and better recommended by TikTok to viewers.”
Younger generations are increasingly using TikTok as a search engine, and TikTok is leaning further into it by letting users make their videos more search friendly.
I first wrote about this shift in search behavior in June, when TikTok started adding links to search results in video descriptions.
In July, Google publicly acknowledged that TikTok and Instagram are the...
Read Full Story: https://www.searchenginejournal.com/tiktok-increases-length-of-video-descriptions/465926/
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