Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the best SEO strategy!
Many agencies limit their SEO offerings to common tactics like on-site optimization, link-earning, and content strategy. However, website performance is an equally important but less discussed component of SEO. To reach your SEO goals, it’s essential that web development and site maintenance not be siloed from search engine optimization. If you are starting to work on your site’s optimization, you may find it beneficial to redesign your website completely from scratch with SEO in mind (most SEO agencies can assist with this). Otherwise, problematic code could obstruct your entire SEO strategy.
This article explains how web performance affects SEO, four key tips to improve your site’s performance, and an important caveat about the limits of an agency’s ability to help improve your SEO with a pre-built website.
How does site performance affect SEO?
Google uses a lot of factors to rank your website. Every SEO factor is either related to a human user’s experience of your site or the search bots’ experience of your site—and website performance is a key determinant for both humans and algorithms.
For example, a website that is optimized for fast loading times will result in a great user experience. Click-through rate, time spent on site, and...
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