Data overwhelm? Focus on your customer - IT Brief New Zealand

In a previous article, we introduced Google’s customer experience score as an example of a digital metric that your business can really benefit from. Today, we’re going to get a bit deeper into what that score really means, and how it can bring your team together and even increase your revenue.

A quick recap
In 2021, Google launched a scoring system to measure the quality of a website’s customer experience (officially named Core Web Vitals). This became part of the Google search algorithm, making it easier for customers to find your site if you have a good score. Good scores are also strongly associated with longer session times, lower bounce rates, and higher conversion rates. But despite these pretty persuasive benefits, the majority of sites still aren’t passing these thresholds.

This presents a solid opportunity to get ahead of the curve and outrank your competitors. The goal isn’t to get a perfect score, but to focus on the improvements that will have the biggest impact for your customers and your business.

The clever thing about Google’s metrics is that they don’t just measure raw site speed (which takes into account how long it takes for the entire page to load, even the parts that the visitor can’t see). Instead, Google’s criteria help us measure perceived site speed and improve the aspects of web performance that human beings actually notice, so that we can optimize for experience over technicalities.

Hang on, what exactly are we measuring?
Google measures your...

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