How to Succeed in Content Marketing in 2022
Uncover top tactics for creating and sharing content that wins your customers? hearts and minds.
In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike.
Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news reporters – but there’s a greater overlap between the roles than many people realize.
Like journos, enterprise SEO content writers need to earn the trust of their audience by demonstrating authority, relevance, and experience.
And while you might think that, as a content marketing specialist, the only person you’re serving is your client or employer, the truth is that good SEO content provides just as much service to consumers.
You’re not just advertising to people; you’re helping them find answers, information, and solutions to their problems.
That’s why, for SEO content writers, getting the facts right is crucial.
“Fake news” has eroded a lot of people’s trust in media. Online content, in particular, is always fighting an uphill battle due to the oversaturation of the digital space – and the sheer amount of misinformation that finds its way into blogs and social media sites with little quality control.
Today, fact-checking is arguably more important than ever before.
One little mistake is all it takes to lose a consumer’s trust forever.
But what does it mean to...
Read Full Story: https://www.searchenginejournal.com/fact-checking-get-your-facts-right/463789/
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