Google’s John Mueller explains a simplified approach to implementing hreflang tag attributes.
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Google’s Search Advocate John Mueller says hreflang implementation doesn’t have to be as complicated as people think.
Hreflang is one of the more confusing aspects of technical SEO and among the most important for international businesses and publishers.
In reply to a thread on Reddit, Mueller outlines a simplified approach for publishers to follow.
Hreflang: The Problem
Hreflang is a link attribute that informs Google of the language used on a page. With that information, Google can show the page version corresponding to the language a person is searching in.
Without the hreflang attribute, Google may serve pages in a language the searcher doesn’t speak or pages specific to a country the searcher doesn’t reside.
In the r/TechSEO forum on Reddit, a user is seeking advice regarding the use of hreflang for websites in multiple countries.
They ask if they can get by with a partial implementation of hreflang. For example, they are setting up hreflang for versions of the website in the same language, such as Germany and Switzerland.
The alternative is linking all versions of all pages with hreflang, which is a considerable amount of work.
Mueller says that’s the best solution, but...
Read Full Story: https://www.searchenginejournal.com/google-on-how-to-simplify-hreflang-implementation/466061/
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