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Thursday, May 2, 2024

How to Prepare for AI Writing Disruption in Content Marketing - ReadWrite

Last updated Monday, September 26, 2022 17:03 ET , Source: NewsService

The content marketing industry is witnessing a paradigm shift.

The search for the keyword “AI copywriting” is trending upward globally. On Google Trends, between December 2021 and now (August 2022), the search term has maintained an upward trend.

Also trending alongside it are more specific keywords, such as Jasper AI (an AI copywriting tool), best AI copywriting tools, and free copywriting generator.

According to Ubersuggest, a keyword research tool, it is estimated that the word AI writing is searched 4,400 times each month in the United States alone.

Factor in semantically related keywords such as “AI writing assistant,” “content creation tool,” etc., and you’ll see that tens of thousands of people are researching AI writing tools each month.

If you are in the online marketing industry, you’ve probably been seeing a lot of conversations about this as well. Everyone’s talking about them, including content marketing powerhouses such as Neil Patel and Animalz.

And quite a lot of users are adopting them. The goal of this post is to discuss what the popularity of AI copywriting tools means for content marketers and what you should do to stay ahead of the pack.

Let’s begin.

What is AI copywriting?

AI copywriting is the process of using AI copywriting software to create content. This may be a marketing copy, an editorial, or a story. And they work by taking a bit of information from you and turning it into complete content.

You can use them to generate social media ads,...



Read Full Story: https://readwrite.com/how-to-prepare-for-ai-writing-disruption-in-content-marketing/

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