Search Engine Optimization (SEO) is one of the most competitive fields in business, but it can also be wildly profitable. As a SaaS marketer, you probably know how important search engine traffic is to your business. Unlike direct traffic sources such as blogs or advertising platforms, SEO will find people looking for your product - not just organic finding and clicking on your link.
Here are helpful SEO strategies to help you thrive in the SaaS market.
Pay Attention to Your Website’s Architecture
SaaS webpages consist of a header, footer, and middle content. Each of these three sections has its style and purpose.
The header serves as a branding and navigation tool. Your website should capture users' attention and entice them to learn more about your business. The footer should include information about your site's copyright and terms of service. So it should be discreet but informative-and not too long! Your middle section should contain all the relevant information about your product or service, such as pricing plans and customer testimonials.
Use a Keyword Research Tool
The first step in creating an SEO strategy for your SaaS company is to perform keyword research. You can use a keyword research tool like Google's Keyword Planner or a paid tool like SEMrush or Ahrefs. Suppose you don't know how to conduct keyword research yourself. Consider hiring a professional Search Initiative Agency for the task.
You can determine what people are searching for in your industry by...
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