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Thursday, May 2, 2024

Study Discovers Most Businesses Mess Up Email Deliverability, Shares Easy Fix - PR Web

Last updated Monday, September 26, 2022 10:04 ET , Source: NewsService

A 2022 study by Spiraltyics discovers that Google is sending business emails to spam due to email domain issues. Good news, there's a way to fix it.

The next business email you send might not reach the other person’s inbox. Instead, it might be wrongfully filtered out – yet Google isn’t letting you know about it.

A recent study by digital marketing agency Spiralytics discovered that Google Workspace spam detection is filtering out more and more business emails without the sender’s knowledge. In their study, they found that several businesses have their emails wrongfully flagged as spam, disrupting essential communications and more.

However, the good news is that it’s an easy fix.

Addressing Email Deliverability Issues

Email is vital for any business. Besides communication, companies rely on their emails to land in their audience’s inbox for the success of their marketing campaigns. If an email doesn’t make it to the inbox because of deliverability issues, it can lead to a loss in revenue and business opportunities. It can also affect brand reputation since emails in a user’s spam folder are often seen as untrustworthy.

Yet deliverability issues plague the business world. As a digital marketing agency, Spiralytics understands the importance of successful email delivery well. In 2022, they discovered that more and more incoming emails were being flagged as spam. They investigated the issue and found each email had failed Google’s Check MX tool.

This issue led them to undergo...



Read Full Story: https://www.prweb.com/releases/2022/9/prweb18900380.htm

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