What Are the Most Important Priorities for a New SEO Campaign? - Entrepreneur

There's a lot to do, and months, or even years of work ahead of you. So what are your biggest priorities? What should you tackle first if you want your campaign to take off as soon as possible?

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Starting an SEO campaign from scratch can be difficult. You have no established domain authority, you probably don't have any content developed yet and you may not have a strategic direction for your campaign. There's a lot to do and months — or even years — of work ahead of you.

So what are your biggest priorities? What should you tackle first if you want your campaign to take off as soon as possible?

The complexity of SEO

First, we need to address the complexity of SEO and what makes it so complex.

Two major forces are making this strategy intimidating and difficult for newcomers. The first is Google's ranking algorithm. There are hundreds of different ranking factors taken into consideration when choosing which content to rank. Understanding all these ranking factors takes time, and even if you're familiar with all of them, it's difficult to sort out which ones are most important for your website at a given time.

The second is competition. Even if you're a true innovator, starting a new industry, you're going to face at least some competition when ranking for commonly searched keyword terms. How are you going to navigate that?

Timing and development

Here's the good news. SEO is a long-term strategy. There are some...

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