5 things to expect from Google September 2022 core update - Times of India

“When a system grows too large and impacts millions of people, it must start acting like a government. Google is no exception,”

The last few updates, including the July 2022 Product Review Update, and August 2022 Helpful Content Update, have demonstrated the regulatory theme of Google updates. The most recent core update seems to be an extension of the changes that began with the May 2022 Core Update.

The algorithm which started from recognising content based on simple search keywords has evolved towards a singular objective – matching available content to the user intent. The Helpful Content update was expected to do the same.

However, with search engines being what they are, it will take some time for them to catch up and beat the usual culprits. Also, these recent updates mean that more serious brands can get more attention from search engines.

So now, from demoting low-value content the algorithm will gradually start to push the more valuable content up. As a user, this simply means you may come across different search results for the same or similar queries.

Look at this as the “Looking for Something New” option on YouTube. So, as a user of the search engine, you stand to gain in the variety and quality of search results. As a marketer brand or content producer, you will need to focus more on your audience than on the search engine.

Here’s what we believe:

– Diversifying content to address more user queries

Try addressing queries starting with what, where and how to...

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