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Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL.
Fortunately, you don’t need to limit your ecommerce store’s organic search performance to this.
Stay one step ahead of your competitors by implementing structured data. It allows you to make your product stand out in search results with product details, pricing, availability, and even shipping times.
How Do Rich Results Apply To Ecommerce?
Google’s rich results are snippets of the content displayed on SERPs (search engine result pages). Rich results can be either a snippet of text or an image with a description.
Search engines can only display rich snippets through structured data on your website.
Structured data uses schema markup, a shared language between search engines, to help them understand your page better, so they can display more accurate information in an engaging way to shoppers in search results.
With the appropriate structured data, merchants will be eligible to have products displayed for sale directly from search results.
Ecommerce-specific rich snippets provide additional information to shoppers about the products you offer straight from the search results pages. This includes price,...
Read Full Story: https://www.searchenginejournal.com/ecommerce-rich-snippets/465106/
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