Seamlessly Integrating SEO For Product Launches [Podcast] - Search Engine Journal

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There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live.

HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative.

I think the best way to understand what someone is looking for is to look at the SERP and then ask yourself what the format and meaning of the content ranking are and how you match that. –Aja Frost, [17:20]

It has free web hosts and free SSL, so when you’re thinking about launching a website that the cool thing is that you can have a sales arm and a marketing arm that fits right into your CMS. –Justin Champion, [04:21]

I like taking a hybrid approach from time to time because the SERPs themselves are constantly changing. So putting all of your eggs in one search intent basket may work for a shorter period but can come back to bite you in the end. –Loren Baker, [17:35]

[00:00] – How Aja & Justin got started in SEO & HubSpot.
[02:46] – What is HubSpot’s CMS Free?
[05:01] – Unique SEO plays that are incorporated into this...

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