In late August, Google rolled out a new search update called the “helpful content update.” Per Google, this update is meant to “tackle content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” It’s a broad statement and one that could mean any number of penalizations to content creators and sites looking to increase their ranking on Google Search.
As of September 9, 2022, Google posted that the rollout of the helpful content update has been completed and followed that announcement up with another broad core update on September 12. As websites start to see the results of these updates, Google pointed to a quick guide on what content creators can do to avoid decreased rankings.
In this article, we will break down the top 10 ways you can avoid Google’s ire and improve your chances on search engine results pages (SERPs) in a post-helpful content update world.
Top 10 Ways to Create Authentic Content
1. Keyword Research: Thin Intent, Rather than Demand — It’s easy to find a nice, juicy keyword with plenty of monthly searches. The problem with heavily searched keywords is that often they’re too broad. Take the word “shoes” for example. Google Keyword Planner will tell us that roughly 1.5 million people search for shoes monthly. That’s great, but are these searches for men’s or women’s shoes? Are these shoes name brand, or are searchers shopping for a discount brand? Is the intention of these users to purchase...
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