Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase.
Yes, organic search is still the highest ROI channel.
If you’re not incorporating SEO into your digital marketing strategy, you may be missing out on a large opportunity.
It’s 2022, and SEO is more important than ever for direct-to-consumer (DTC) ecommerce brands.
Done right, you can use educational content to achieve high-ranking search results that boost the authority of your brand and bring in more qualified customers than ever before – and have the ability to attribute revenue back to your content efforts.
But how do you know what’s working and what’s not?
We’ll give you our cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution.
Then, we’ll help you learn how to uncover what’s truly working versus what isn’t, so you can prove real ROI on your intensive content work.
Mistake 1: Not Thinking About The Revenue Impact & End Goals Of Your Educational SEO Content
Having a blog and publishing regular content is time-consuming.
And when other priorities pile up, it can be easy to push SEO and content creation to the bottom of your list – that’s understandable.
Marketers like you constantly have numerous ongoing campaigns and no shortage of suggestions for what to do next from team members across the company.
So why spend time on SEO?
For ecommerce sites, it all comes down to revenue.
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