All the Key Updates for Marketers from Google's 2022 'SearchOn' Event - Social Media Today

Google has today held its annual SearchOn event, where it provided an overview of its latest Search and discovery updates and experiments, which look to align with evolving consumer behaviors and shifts.

And there are certainly some interesting projects in the works. Here’s an overview of all the major announcements from Google’s SearchOn event, and what they could mean for marketers.

First off, Google announced that it’s expanding its ‘multisearch’ feature to more regions, which enables users to search using images and text simultaneously.

Initially launched for testing in the US back in April, Google is now expanding its multisearch beta to more than 70 languages, while it’s also adding a new ’multisearch near me’ element, which will enable searchers to take a picture of an item, then find it at a local place nearby.

That could have significant implications for retail brands, and it’s likely worth updating both your own site product listings and your business and product info in Google’s Merchant Center, while there may also be value in keeping tabs on the latest search queries in your niche to tap into any rising trends as a result.

Google’s also making these more advanced Search tools easier to access by adding new links to your additional search options beneath the main Search bar in the app.

As you can see in this image, you’ll soon see new prompts that enable you to quickly shop based on images in your screenshots, translate text with your camera, ‘hum to search’...

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