As a Search Engine Optimiser (someone who helps practices rank high in Google), I often get asked: ‘How can we make our Google Business list appear higher in the search results?’
Before I dive in, let’s cover the basics.
What is a Google Business listing?
If you are opening a dental practice, have moved location, or have permission to work independently under your brand, you will want to register your business on Google.
This will allow people to find your business, contact you, and to be able to leave and read Google reviews.
A free Google Business listing is an excellent addition to your dental SEO strategy. You can personalise your listing with photos, offers, posts, and essential business information.
How do I get a Google Business listing?
Visit Google Business Profile to register.
Once you have completed the verification process, you will have access to your Google listing.
The listing will usually appear if someone searches Google or Google Maps for your practice’s name.
How does a business listing appear?
Your practice should appear if someone googles your practice name or searches for your practice on Google Maps.
The only time this isn’t relatively straightforward is if you have chosen an extremely generic name such as ‘dentist London’. This is because Google will be unsure of who to rank since there will be other practices with the same or similar names.
Google’s algorithm for ranking your practice considers geographic proximity, relevance, completeness and...
Read Full Story: https://dentistry.co.uk/2022/09/28/the-marketing-expert-dont-make-these-dental-google-business-listing-mistakes/
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