15% of US adults with disabilities don’t use the internet. DesignRush reached out to experts to discover if web accessibility improves SEO.
A Pew Research survey shows that 62% of US adults with a disability own a desktop or laptop computer whereas 72% of them own a smartphone. Unlike people with no disabilities, they are three times less likely to use the internet on a daily basis, one of the major reasons being internet inaccessibility. It suggests that most businesses are missing the opportunity to deliver excellent user experience and drive higher web traffic through these audiences.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – to ask experts if web accessibility improves SEO.
1) ACCESSIBLE WEBSITES OUTPERFORM NON-ACCESSIBLE ONES
According to Nicolas Miller, SEO manager at Infinite Ideas Web Design, accessible websites perform better since they improve user experience.
“Different studies found that websites with more accessibility features have better SEO rankings than those without them,” said Miller. “Even on Google Lighthouse (a tool for improving web page quality), accessibility is one of the metrics they check alongside performance. Web accessibility is useful for SEO because it increases the number of people who can access your site and its content [while] improving user experience and brand loyalty.”
Evolving Digital Founder & Director Oliver Caprile...
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