Google's absolute dominance of web traffic, in one simple chart - ZDNet

We all know Google is big, but it can be completely gobsmacking to realize just how big Google really is.

I recently came upon a mesmerizing animated bar chart on the wonderful Visual Capitalist site. I enjoy Visual Capitalist because it's all charts, all the time, and I have a somewhat unhealthy love of charts. In any case, Visual Capitalist's James Eagle put together an animated bar chart running from 1993 to January 2022 showing the top ten websites, in terms of traffic.

He pulled traffic numbers for each of the sites using a variety of sources. He arranged the data in bar chart form, with each site having its own horizontal bar. Something about that caught my attention and I found myself staring at it, realizing that what I really wanted to see was a chart of the current traffic of the sites, arranged in a stacked bar format.

The following chart is the result of that desire. I remixed Eagle's January 2022 data into two main bars, one for Google and YouTube, and one for all the rest. I combined Google and YouTube into one bar because both are Alphabet, Inc. properties.

And, well, wow:

Google's traffic alone is more than the remaining eight non-Google properties in the top ten.

Some quick notes. Facebook is the third largest in terms of traffic, but even if you combine Facebook with Instagram (also owned by Facebook), the both of them don't even come close to Google's overall traffic.

Let's also keep in mind that Google includes not just search results but Gmail, Maps,...

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