You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off?
Is your expensive, time-consuming long content and link building creating conversions and generating sales?
Most content is not driving conversions because it does not address how people search, their buying questions, nor what motivates those real people to buy.
On September 21, I moderated a webinar by Duane Sprague, Chief Marketing Officer of Shopper Approved, and James Arnold, Co-Founder of Answerbase.
They showed how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Key Takeaways
To understand real-world shopper intent and create high-converting content, you should:
- Automatically identify what your customers are asking and converting from.
- Publish that information in a Q&A format that organic search finds and indexes.
- Make sure visitors can easily see that content when they visit your site.
- Engage visitors and auto-suggest answers from product descriptions, specs, and Q&A.
- Optimize conversion tracking to uncover new content opportunities in the future.
Google’s Latest Content Update Summary
All three of Google’s latest updates (Helpful Content Update, September’s Core Update, and Product Review Update) are all saying the same thing:
Google wants to provide content that...
Read Full Story: https://www.searchenginejournal.com/real-world-seo-search-shop-recap/465998/
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