Backlink-rich web pages rank better on search engines than pages with only a handful of backlinks. DesignRush reached out to experts to discover the ways businesses can generate more backlinks without sending outreach emails.
According to a Backlinko study, web pages with many backlinks outperform pages with a few backlinks in search results — the page that appears first on Google search results has 3.8x more backlinks than positions #2 - #10, on average. While backlinks are one of the key Google ranking signals, there are no shortcuts to earning links, and most outreach-based strategies turn unsuccessful.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 16,000-agencies-strong network for quick insights – or “QuickSights” – on the ways businesses can generate more backlinks without sending outreach emails.
1) CREATE SOFTWARE SOLUTIONS
Rankings CEO & Founder Chris Dreyer shares that developing software solutions is a great way to earn links naturally.
“Create software,” said Dreyer. “Software requires little to no outreach and earns links passively. One of the primary reasons Neil Patel acquired Ubersuggest is because it naturally earns backlinks.”
2) DEVELOP ORGANIC MEDIA EXPOSURE IN HIGH-QUALITY NEWS MEDIA
According to Cecilia Loreto Mack, director at Agencia Comunicado, one efficient way businesses can increase the number of backlinks is by developing organic media exposure in high-quality news media.
“It is totally possible to...
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