Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization.
To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why?
What follows are business-critical problems and lost opportunities I’ve come across while consulting on SEO strategy with some of the biggest brands and corporations in the world.
- We’ll begin by looking at the current scenario, with its vast array of ineffective practices.
- Then we’ll define the biggest problems in enterprise ecommerce SEO today.
- Finally, we’ll discuss diverse challenges, and ways to overcome them to thrive in a difficult, hyper-competitive business climate.
Enterprise ecommerce SEO: Let’s face facts
Reality is often harsh and sobering. Yet facing up to facts is essential to fix problems and boost SEO effectiveness.
The litany of woes is long – and painful.
- Business owners and shareholders alike suffer low financial gains, thanks to poor business performance, low productivity and frustrated economic growth.
- Corporate governance, risk management and controlling bodies (like boards and leadership) are unaware of problems until too late. Or else, they hesitate to intervene promptly to address problems.
- Without risk monitoring processes or reports on external opportunities, they resort to benchmarking and...
Read Full Story: https://searchengineland.com/enterprise-ecommerce-seo-good-technology-bad-process-388253
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