How Do You Measure Up?
We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed Index, SEO scores for OEMs (vs Independents) and vendor vs vendor. Next, we looked at Google Google’s accessibility and best practices score for OEMS. In this article, we will wrap up this four-part series with an analysis of how Google ranks website vendors for average SEO, Accessibility, and Best Practice scores. Remember, our data source is quite large pulling from over 35,000 dealer websites. No joke.
Average SEO Score
As everyone knows, technical SEO is a very important requirement for good website design. If your technical SEO is poor, then your site will behave like a one-legged man running a marathon.
The average SEO score for all vendors was 86%. Overall, this is pretty good and a sign that most vendors are getting their technical SEO right. This is in sharp contrast to our mobile Page Speed analysis where the performance was dismal. But let’s look at the data…
What does this bar graph tell us?
The most obvious thing we see is that Sincro Digital has work to do and YourCarLot is doing slightly better than most.
Average Accessibility Score
What is Accessibility and why is it important? Google’s Accessibility audit/score is rooted in the Americans with Disabilities Act (ADA). The ADA is a civil rights law that “prohibits discrimination against individuals with disabilities in all areas of public life, including jobs,...
Read Full Story: https://www.dealermarketing.com/how-googles-website-ranks-website-vendors-for-average-seo-accessibility-and-best-practice-scores
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