It can be hard to come across leads as a public adjuster, especially during the off-season when there’s no hurricanes or bad weather that could cause damage to a home. While networking is certainly an important aspect to generate public adjuster leads, you can optimize your business’ online presence to get more.
What follows is a step-by-step guide to public adjuster marketing and how to increase business through Google Ads, Google My Business (GMB), and using SEO to dominate the search engine results page (SERP).
Get Public Adjuster Leads with Google Ads
As a business owner today, you should live and breathe Google Ads. According to HubSpot’s Annual State of Marketing Report, a whopping 63% of people have clicked on a Google ad. It is no longer an option for marketing, but an absolute necessity.
The first step to setting up your Google Ads campaign is determining the proper keywords you’re looking to appear for. This is where you must put yourself in the mindset of your potential clients. While it may seem as simple as setting up a keyword search for “Public Adjuster” there are several other opportunities with which to find clients online.
Google Keyword Planner can help you find the best search terms for your business.
(Source: Google)
- Focus on long-tail keywords: There are search opportunities for long tail keywords, these are keywords that contain 3 or more words and are more focused than short, direct keywords. For example “licensed public adjuster” sees over...
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