How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.
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As an introvert who comes from an SEO and technical background, I approach publicity more methodically than traditional publicists. Many of them rely on relationships with journalists and bloggers to get article placements. Others use services through which reporters actively look for expert quotes for their stories. Finally, traditional publicists often blast out press releases. All of these methods have value, but there are a tremendous amount of people with similar backgrounds and advice competing to appear in the same stories. So, how can you or your clients get critical placements amidst all the noise? One way is by crafting and promoting data stories.
What is data storytelling?
A data story uses data, visualizations and a narrative to help readers understand a topic quickly and easily. Done right, data storytelling can communicate complicated information to a broad audience. The data-driven narrative is more compelling than an opinion piece, and the charts and graphs make it more engaging than plain text. Data stories resonate with reporters because:
They are fact-based, relying on data rather than a single expert's opinion.
Their credibility transfers to derivative news stories.
They are unique and rare, compared to broad opinions.
These attributes make reporters and...
Read Full Story: https://www.entrepreneur.com/growing-a-business/how-data-storytelling-can-level-up-your-publicity-campaign/436086
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