Search has become a ubiquitous part of our DNA. Since its inception, people around the world have come to rely on search engines as their first source of information, now accounting for roughly 93 percent of all web traffic.
The COVID-19 pandemic has only accelerated this trend with enterprises needing to convert a majority of their business operations to digital offerings seemingly overnight to keep pace with physical restriction and consumer expectations, pushing search traffic to roughly 99,000 processed searches per second.
While securing top placement in users’ search results has always been a priority for businesses, it’s become a more elusive target as Google’s bandwidth to properly crawl and render everything on the internet is increasingly limited. But if Google isn’t crawling every piece of content on an organization’s site, it isn’t able to index it either. And content that doesn’t get indexed has no chance of earning any traffic from organic search.
For large websites with thousands of URLs, traditional methods for optimizing search by collecting, analyzing, and inferring data manually have become too time consuming and costly. To increase the odds to be found, enterprises must optimize their website in a way that makes it easier for Google to understand.
Using the right automated tools can ‘make or break’ executives’ ability to optimize their organization’s websites for visibility. But with the added deployment of artificial intelligence within SEO tools, they...
Read Full Story: https://insidebigdata.com/2022/10/18/how-ai-powered-seo-can-help-brands-improve-visibility%EF%BF%BC/
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