Google’s audio ads, designed to reach consumers streaming music and podcasts on YouTube, are now available to all advertisers.
Win New Clients and Strengthen Relationships
Add value to your pitches and client meetings by using insights gathered from our e-commerce transactional data.
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.
Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions.
Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners.
Google announced these updates during Advertising Week New York, along with several other enhancements to YouTube advertising. Here’s more information about all the new features.
Google Audio Ads Broadly Available
Google cites data from Edison Research that finds YouTube is the second-most popular destination for listening to podcasts.
Now, all Google advertisers can reach podcast listeners with audio ads on YouTube.
Audio ads are also served to people who listen to music on YouTube. However, there’s an option to limit targeting to podcast listeners if that’s who you’re primarily interested in targeting.
For more about Google’s audio ads, including a complete walkthrough on creating them, see this detailed guide from Search Engine Journal’s Brooke Osmundson.
Other Updates To...
Read Full Story: https://www.searchenginejournal.com/google-makes-audio-ads-available-to-all-advertisers/468237/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
