Google Makes Audio Ads Available To All Advertisers - Search Engine Journal

Google’s audio ads, designed to reach consumers streaming music and podcasts on YouTube, are now available to all advertisers.

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Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube.

Previously, specific product categories were ineligible to run audio ads. With this broader rollout, it looks like Google is lifting the prior restrictions.

Google is also adding new targeting options to audio ads. Advertisers can now specifically reach podcast listeners.

Google announced these updates during Advertising Week New York, along with several other enhancements to YouTube advertising. Here’s more information about all the new features.

Google Audio Ads Broadly Available

Google cites data from Edison Research that finds YouTube is the second-most popular destination for listening to podcasts.

Now, all Google advertisers can reach podcast listeners with audio ads on YouTube.

Audio ads are also served to people who listen to music on YouTube. However, there’s an option to limit targeting to podcast listeners if that’s who you’re primarily interested in targeting.

For more about Google’s audio ads, including a complete walkthrough on creating them, see this detailed guide from Search Engine Journal’s Brooke Osmundson.

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