Google Rolls Out New Spam Algorithm Update - Search Engine Journal

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Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages.

Google estimates the October 2022 spam update will take several days to roll out.

Exact details about spam updates are rarely provided, except in cases where they target specific types of spam, such as last year’s link spam update.

Google regularly rolls out spam updates to maintain the quality of its search results. Spam updates are designed to improve Google’s automated systems that are constantly running in the background to detect spam in search results.

If you’re following the Google Search Essentials, formerly known as the Google Webmaster Guidelines, it’s likely you don’t much much to worry about with respect to the October 2022 spam update.

It’s difficult to be guilty of spam, as per Google’s definition, without knowing about it. Google has a strict definition of what it considers spam, and it primarily includes low-quality sites that trick users into providing personal information or installing malware.

Spam updates also target phishing scams and other bad actors on the web that try to rank in search results by posing as highly relevant pages.

While webpages with thin content that add little value may be considered spammy, they do not...

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