Google recently rolled out a broad core update on writing product reviews. It explains how ecommerce professionals can help make their pages stand out from the competition.
As many feared, the update may cause web traffic fluctuations. However, if you adapt accordingly, not only will your traffic stabilize, but you'll also outperform sites that overlook the new guidelines. Google might even penalize their pages, thus handing you higher SERP rankings.
But if you haven't had a chance to check out the new Product Reviews Update—don't worry. We'll flesh out the guidelines in this article.
What Is the Product Reviews Update?
The 9/20 Product Reviews Update is Google's eighth 2022 broad core update. Since it has already rolled out three updates on how to write helpful content and product reviews, you might encounter similar guidelines. Nonetheless, we think the update is worth reviewing, especially if you have a career in ecommerce.
Based on the guidelines, it seems that Google rolled out the 9/20 product review to filter low-quality reviews and ads from spammy overseas shops. After all, many ecommerce startups dropship products nowadays. They create multiple shops with hundreds of random products—which they have never owned, tested, or even seen. Unfortunately, this trend hurts the online shopping industry.
After the update fully rolls out, Google's crawl bots should penalize shops that share spam links, copy-paste product reviews, and recycle advertisements.
How Will the...
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