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While most professionals strive to write the highest quality content possible, spelling and grammatical mistakes happen.
But what happens when you publish those mistakes? Will search engines be less likely to rank you higher in search results thanks to those mistakes?
The Claim: Spelling & Grammar As Ranking Factors
Understandably, many marketing professionals see spelling and grammar as possible ranking factors. After all, one of the things often repeated by Google is to avoid publishing low-quality content.
For example, Google’s Advanced SEO guide for bloggers states, “A useful post once a week is better than low-quality content published daily.”
In an article on how to create high-quality websites, the Google Search Central Blog specifies:
“One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.”
Google’s SEO Starter Guide suggests that you avoid “writing sloppy text with many spelling and grammatical mistakes.”
The Search Quality Rating ...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/spelling-grammar-ranking-factors/
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