Google reserves the right to apply manual actions, better known as penalties, to websites it finds in violation of its Search Essentials (previously known as Google’s Webmaster Guidelines).
The specific reasons and scope of manual actions can be manifold, and the actual impact may range from barely noticeable to utterly disastrous for a website’s presence in organic Google Search results.
This guide describes what types of penalties exist, demystifies Google’s messaging, and explains how to go about successfully getting a Google manual action removed.
We’ll cover the following violations and notifications:
- On-page guideline violations and related notifications
- Reconsideration requests and related notifications
About manual penalties and this guide
Since 2012, Google has scaled up its communication efforts via Google Search Console (previously known as Google Webmaster Tools) about website issues that are likely to negatively impact how visible a site ends up being in organic Google search for relevant user queries.
This guide focuses on how you should interpret and respond to these notifications, which Google euphemistically calls “warnings,” many of which are related to Google Search Essentials violations – spammy techniques spotted by the Google Search Quality team deemed egregious enough to trigger sanctions.
But notifications aren’t...
Read Full Story: https://searchengineland.com/google-penalties-manual-actions-notifications-guide-388509
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