How to Optimize Your Statistics Pages to Earn Links - Search Engine Journal

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You’ve probably already heard that statistics pages are a great way to generate links.

You’ve also likely noticed that some statistics pages are much more successful at earning links than others.

So I wanted to figure out what separates the most successful statistics pages from those that fall flat.

After researching and experimenting with my own content, I found five key things that seem to significantly improve a statistics post’s link attraction.

I’ll discuss each tactic in detail below and provide step-by-step instructions so that you can duplicate the results.

Incorporate Journalistic Keywords

I learned the reverse outreach hack from Brian Dean, and it’s now my favorite strategy to incorporate into any statistics page.

In the case study he wrote, his content organically earned over 5,000 links thanks to this method.

The idea is that instead of you reaching out to journalists and content marketers and begging them to link to your content, they find your content when looking for data to support their argument and naturally link to you.

So start by finding long-tail keywords that are clearly hunting for data – Brian Dean calls them “journalistic keywords.”

To find these keywords, you can use a couple of different tactics:

• Find long tail keywords on competing...

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