If you think simply building as many links as you can is enough to succeed online, think again.
Link volume and link authority are not the only factors that affect your search engine rankings – relevancy actually has the largest impact.
Want your website to rank higher? It’s time to stop counting links and start getting relevant with your branded content and SEO strategy.
Search engines are steadily getting smarter, and with machine learning and natural language understanding, Google now has the ability to understand the broader context of your content.
So, if you’re looking to increase organic search visibility, relevancy is one of the most important metrics to consider.
In our next webinar, Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth, we take a deep dive into what relevancy is and how you can leverage it to rise above your competitors on the SERPs.
Understanding Machine Learning
So, what exactly is machine learning?
How can you use it to your advantage?
Machine learning is a form of artificial intelligence in which systems are able to learn from data, identify patterns, and make decisions.
Over time, as we feed these systems more information, they improve their learning and become more intuitive.
Search engines use machine learning to measure user behavior and serve users the most relevant content – which, ultimately, you want to be yours.
By using machine learning’s progress in relevancy, you can tailor your content and link building...
Read Full Story: https://www.searchenginejournal.com/link-building-machine-learning-webinar/467634/
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