Learn the difference between marketing psychoactive vs. non-psychoactive products.
The cannabis sector is constantly growing. More and more people know the benefits of the plant and want to have products derived from it.
For this reason, many companies in cannabis are looking for ways to stand out from the crowd of similar companies, avoiding the obstacles that legality and advertising restrictions imply for the weed industry.
In the cannabis space, change is the only constant thing, and to stay on top, you must be up to date. In addition, you must consider that each product must be marketed differently depending on where you intend to market it. Cannabis marketing is a whole universe.
Digital Marketing For Cannabis
Building a digital marketing strategy for cannabis businesses can be confusing and frustrating. Cannabis advertising is not as easy as in any other industry; it has many restrictions and limitations that must be considered in order to advertise products.
These restrictions and limitations are due to the fact that cannabis is still an illegal drug at the federal level, although many states have placed looser regulations on its use.
Even in states where cannabis is legal for medicinal and recreational use, advertising can be challenging.
Cannabis Advertising Challenges
The federal government still classifies cannabis as a “Schedule I” drug, so advertising your products directly, whether CBD or THC, is quite complicated.
As a result, national media outlets are...
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