While SEO isn't traditionally seen as the purview of web developers, there are a few key things to bear in mind that will go a long way to helping your sites rank higher in the search.
Search engine optimization (SEO) is often regarded as an art of its own or a part of a wider marketing strategy. So you might wonder—what do web developers have to do with keywords, backlinks, and all the elements of SEO?
As search engines and their ranking algorithms get smarter and more complex, they require technical excellence, and this is where web developers come in ...and save the day.
That’s why we’ve put together a brief guide to SEO for web developers, covering all the aspects of SEO you need to perfect to help the marketing and SEO team power up site performance and get the top positions in search engine results (SERPs).
Before starting reading this guide, we invite you to activate a special Semrush free trial to start putting knowledge into practice!
SEO for Developers: The Basics You Should Know
As a web developer, you don’t have to learn about the ins and outs of search engine optimization. You can freely skip some parts and only focus on the thing you need the most—technical SEO.
But it’s useful to at least understand the very basics of SEO and its key elements.
The idea behind SEO is simple—the search engines have a certain ranking algorithm that takes into account certain criteria when defining which SERP position your page should take.
This is important as users tend to ...
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