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Google hosted its 3rd annual Search On event on September 28th.
The event announced numerous Search updates revolving around these key areas:
- Visualization
- Personalization
- Sustainability
After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.
The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).
The Struggle With Images
Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.
Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.
Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:
- How is a B2B product or B2B service...
Read Full Story: https://news.google.com/__i/rss/rd/articles/CBMibWh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL2IyYi1wcGMtZXhwZXJ0cy1naXZlLXRoZWlyLXRha2Utb24tZ29vZ2xlLXNlYXJjaC1vbi1hbm5vdW5jZW1lbnRzLzQ2NjU1Ni_SAQA?oc=5
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