Everything you need to know about how to market and advertise cannabis.
Any industry needs publicity to get noticed, but the cannabis industry faces obstacles beyond belief.
Advertising restrictions prevent cannabis companies from promoting their businesses like any other industry. So how and where can you advertise a cannabis business?
Well, we’ll get into this in more detail later, but the good news is that although there are many cannabis advertising restrictions, there are just as many ways we can advertise cannabis brands.
All is not lost. You can leverage several powerful marketing strategies to promote your cannabis business and grow your customer base legally and organically. Spoiler alert: having an experienced team on your side is a plus that will make the job much easier.
Relevant Points
Words: The words you use when promoting cannabis products are very relevant, and there are certain words you should avoid using.
Herb’s Tip: It is not advisable to use claims that your products can treat or alleviate certain medical conditions or disorders.
Target Audience: The purpose of advertising is to make your brand known and to get people interested enough to follow your brand and buy your products.
When dealing with cannabis products, the messages may not be as direct. You have to attract the potential consumer’s attention to generate a bond and then use other channels that are not so restrictive to share relevant information that potentially ends in a purchase or...
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